Skip to content
Writing
Sep 2025 1 min read

The real cost of a deploy

If shipping is scary, you will ship less, and quality follows deploy frequency more than it follows process.

Developer ExperienceTooling

The cost of a deploy is not the minutes of CI. It is the dread beforehand and the firefighting after. Both shrink the same way: smaller diffs, faster rollback, better signal.

Make rollback a one-keystroke, sub-minute operation and watch how much braver the team becomes. Courage is a function of reversibility.

Comments

Loading comments…